Unlike some other ad blockers, with uBlock Origin, there are no “good” ads. This free, open-source ad-blocking extension offers a few unique features. Now that you know how ad blockers work, let’s look at the pros and cons of some of the best ad blockers. The pros and cons of the most popular ad blockers Element hiding: the fallback option of hiding ads that couldn’t be prevented from loading via HTTP request blocking. For example, the popular ad-blocking extension Adblock Plus follows a list of restrictions that includes (but is not limited to): animated ads, video ads with autoplay, and how much space an ad can occupy on a page.Īfter checking against lists and rules, most ad blockers use an additional method-called element hiding-to prevent ads from appearing on your screen. This is called HTTP request blocking-because it blocks certain page elements from loading.Īd blockers also follow a list of rules to determine what is-and isn’t-an ad. Ads that clear these rules, and generally stay unobtrusive, might be allowed to get through. When you tell your browser to load a website, the ad blocker will look at the various resources to load on the site, compare them to a list of known ads, and block those ads accordingly. Supports SugarCoat to ensure pages don’t breakĪllows creation of custom filter lists, or subscribing to others No “pay to play” whitelist of acceptable ads In this article, we’ll cover how ad blockers work, what benefits they offer, and the best options available (including Brave).įor a sneak preview, here’s how Brave compares to other ad blockers: More and more people are turning to ad blockers to make their browsing experience cleaner, faster, and less intrusive. It’s a vicious cycle of data theft, and the whole system relies on surveillance. Websites use trackers to record what you view, what ads you click and, of course, what you buy. On the Web, there’s no escaping annoying ads.īut online ads aren’t just an annoyance-they also put your privacy at risk.

Pop-ups clog your desktop some websites are so congested with ads they take forever to load, and they’re a pain to read. But it’s not so easy when you’re browsing the Web. In the real world, you can shut the door on an unwanted sales pitch.

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